I’ve recently completed a WordPress implementation for two psychologists on Sint Maarten, who needed an experienced but fresh look to give advice on their proposed site map. While able to make the site themselves, there was already so much to do that they would be launching quicker with my help than they would be able to do by themselves.
My experience with creating websites and analytical skills also helped create their main menu and page content. This way, they just need to add content and be done with it.
The two friends and colleagues both share an “inspirational” love for their profession and I wanted to emphasise the no-nonsense approach of the two ladies. The language is very personal and direct and the site has ample opportunity to showcase their work with individuals as well as provide businesses with consultancy.
When a friend needs your help, you go and help. So when my friend told me about her passion and hobby to make high-end custom hand and clutch bags for friends, family and customers but didn’t know how to update her website, I jumped in.
Kalli studied Arts and Design in Philly and started making bags right away. First for herself, you know how that goes, but soon all her friends wanted one too. Her trademark – signature – is the “Evil Eye” which is a Greek symbol.
The evil eye is a curse or legend believed to be cast by a malevolent glare, usually given to a person when they are unaware. Many cultures believe that receiving the evil eye will cause misfortune or injury. Talismans created to protect against the evil eye are also frequently called “evil eyes”
She also has a cool “skull” design, which reminded me a lot of the Mexican symbol used for “Dia de las Muertos“, the day of the dead. Both are really well done and the quality of her products is superb. Too bad you can only make so many bags by yourself, but she’s looking to increase production. When that happens, the site is easily expanded to include a little shop.
Best thing about this site is that Kalli already had professional photos done with her bags and dresses by St Maarten’s celebrity fashion and art photographer Yotam Sandak using her gorgeous friend Natascha as a model. It is easy to take pictures, harder to take good photos but it’s very hard to make beautiful great photos of models and products. I recognized the level of skills immediately and making the portfolio section for the sites was a joy!
Over Christmas I recreated a website for my friend Ahmed. His popular restaurant needed a better style online to match the cool and colorful physical appearance of BY AMI in Rotterdam on the Kop van Zuid.
His designer had picked a couple of uncommon colors (mauve, ocean blue and gold) and finding a WordPress theme that allowed me to use those colors in a meaningful way was not as easy as that sounds.
But I found one and Ahmed is really happy with the new site. Customers are also giving him compliments over the new website, so I guess I did a good job!
The new site gave an opportunity to present and group all the different services BY AMI has in a clearer way. The menus are recreated from PDF as JPG to limit compatibility issues we’ve had with iOS 😦 and the many group arrangements are now also clearly presented in the main menu. I used the colors to highlight certain aspects of the pages to keep it a little less static and black&white. A splash of mauve or gold here and there breaks the monotony nicely.
Complete overhaul of an outdated Drupal website. Tracked down the host (TCOhost in UK) through whois and contacted them. Hosting packaged was paid up for three years, so they assisted me promptly.
Created a new site online in WordPress.com and reorganized the site in accordance to the in-take discussion with the client. Main activities are horse riding tours for cruise ship day tourists, riding lessons for locals, inhabitants and expats and the pet farm for children of all ages.
Main improvement is the streamlining of the order process. All pages are linked to a central booking for where the customer fills out the activity he or she is interested in and the request gets sent to booking office at Seaside Nature Park where it can be followed up.
Should a PayPal for Business be added, this setup can be easily extended to include payments and reservations.
Future improvements are daily or weekly blogging by the staff to showcase their passion for the park and their jobs and improved sales funnel to help guide potential visitors towards their purchase.
I’m very proud to show you the new website for the Nature Foundation of St Maarten!
The old self-hosted WordPress.org site is still live and used but totally reworked. I made an export and imported it into a staging site on WordPress.com. Once satisfied, I exported that, cleaned up the self-hosted site by deleting all pages and importing the export file. Once the same theme was set, all that was left to do was customization.
Three focus areas are highlighted:
Pages were put into one of these areas and (blog) posts also categorized into the same. This way, their work is visibly contribution to at least one of their focus areas. By going in and manually tagging blog posts, search engines and AI can (in the future) gain a lot of semantic information from the posts and pages, hopefully resulting in more organic traffic.
Divi theme was removed in favor of a free lightweight theme. Plugins were optimized or removed to make the site load faster. Backups are scheduled weekly and security increased, for self hosted WordPress sites are a common target for automated scans and hijacking. Eventually, I recommend the Nature Foundation move to WordPress.com and avoid having to do maintenance on software at a slightly higher cost. But it saves them from having to find a webmaster and either pay him or ask to do it “pro bono”.
The alumni association ENIAC of my (Dutch) Alma Mater, University of Twente, wants to redesign its website and focus on its primary services. Many aspects have changed I first moved the website from flexible but labor-intensive WordPress.org over to a hosted (but somewhat restricted) WordPress.com platform. Facebook has become ubiquitous and mobile (smart)phones make it easier for alumni to stay in touch, check content and sign up for events, update their data in the alumni database and post pictures during events.
While the static content, such as official documents for annual member meetings, statutes and the monthly glossy, are still important to maintain, events, sign-up forms, social media and calendars will likely be the center focus of the new site.
Exact requirements and desires are still being discussed by the board, but here is heads-up. The main complication is how to cater to 3 vastly different groups of alumni: < 30, 30-50, > 50
If you are a member of ENIAC and are reading this, feel free to share your ideas for the new site and give your input to me or the board.
I’m proud to announce that I will be providing my services to the St Maarten Nature Foundation and their hosted WordPress.org site at Bluehost.com. It has not received maintenance since its reconstruction late 2016 and early 2017, could use some speed optimizations using Google PageSpeed tools and I will train its staff in using WordPress on desktop and mobile to update existing content easily.
Posts are already being done regularly, i.e. the blog, but pages itself have hardly been updated, added or edited.
Finally, I will link all social media channels into WordPress and make sure that updates to the site are also reflected in all the channels available so that publicity is maximized.