Marking the first year in operation, BY AMI has certainly had a dream start by any standard! The restaurant was all over the media and Instagram is full of the colorful dishes and InstaWalls that his friend Jeroen van der Wier has made inside the restaurant. You really have to see these 4 meter high paintings yourself to fully appreciate them.
Needless to say Ahmed wanted his website to more closely reflect the image and style of the restaurant, his dishes, drinks and InstaGram account.
So I made him a new website by switching to a new theme that puts his (blog) posts front and center to shamelessly show of his colors at first glance. At the same time, the redesign puts more emphasis on mobile-first paradigm through Google AMP, a high-speed mobile experience that is natively supported in WordPress, because more than half of BY AMI’s visitors find the restaurant by discovery rather than by name. This way, everyone wins.
Finally, showcasing BY AMI’s dinner arrangements and services in a way that lets Google add semantics to the search results, I added Structured Data from schema.org to the site. Now, Google’s search algorithm can intelligently add various data about baby showers, theater arrangements or business offers to present a user with more targeted search results.
If you’re inspired by this project and would like to know how I can help your website, get in touch with me and create your site on WordPress.com. I can jump in later and help you continue it and will finish it in no time!
Over Christmas I recreated a website for my friend Ahmed. His popular restaurant needed a better style online to match the cool and colorful physical appearance of BY AMI in Rotterdam on the Kop van Zuid.
His designer had picked a couple of uncommon colors (mauve, ocean blue and gold) and finding a WordPress theme that allowed me to use those colors in a meaningful way was not as easy as that sounds.
But I found one and Ahmed is really happy with the new site. Customers are also giving him compliments over the new website, so I guess I did a good job!
The new site gave an opportunity to present and group all the different services BY AMI has in a clearer way. The menus are recreated from PDF as JPG to limit compatibility issues we’ve had with iOS 😦 and the many group arrangements are now also clearly presented in the main menu. I used the colors to highlight certain aspects of the pages to keep it a little less static and black&white. A splash of mauve or gold here and there breaks the monotony nicely.
My old friend and sous-chef from my days working at strandclub Doen! in Scheveningen, Ahmed, has his own restaurant BY AMI in Rotterdam. On the Kop van Zuid, of all places. Fantastic! Because so many friends are helping him out with the restaurant, I decided to build him a brand new website. He’d already parked the domain so it was easily linked to WordPress.com for reliable hosting and protection.
Ahmed is a new-age chef, using many Internet and online services for his restaurant, so WordPress was a no-brainer rather than hosting your own wordpress.org package somewhere. It will also be trivial integrating Lightspeed HQ POS services into the site and making scheduling for employees an easy online activity.