I’ve recently completed a WordPress implementation for two psychologists on Sint Maarten, who needed an experienced but fresh look to give advice on their proposed site map. While able to make the site themselves, there was already so much to do that they would be launching quicker with my help than they would be able to do by themselves.
My experience with creating websites and analytical skills also helped create their main menu and page content. This way, they just need to add content and be done with it.
The two friends and colleagues both share an “inspirational” love for their profession and I wanted to emphasise the no-nonsense approach of the two ladies. The language is very personal and direct and the site has ample opportunity to showcase their work with individuals as well as provide businesses with consultancy.
Most businesses have had websites for years if not decades. Designs and content changes all the time. Web Standards, Accessibility, foreign languages or multi-lingual sites. The work never stops. For last decade, mobile apps have added yet another channel by which to serve your customers.
Apple’s App Store started that movement in 2007 with the first iPhone and iOS apps are known to find a loyal following of customers. Google’s Play Store for Android apps have quickly become the leading (in numbers) platform but not for revenue generation. The fragmented Android landscape (the different versions that co-exist for customers and phone makers) makes it very difficult for developers to create stable apps that work for most if not all users and their mobile phones.
App generation, machine coded native iOS and Android apps, from a visual creator platform have existed as long as smartphones have. Capabilities vary but the power you get without ever touching a line of code is astonishing! That said, these generators are not suitable for all. A real developer is still needed for interfacing with remote systems, back-office servers or a diversity of applications that may exist in your enterprise.
That said, for 80% of the small business out there, these platforms for building mobile native iOS and Android apps serve a real purpose for an owner or general manager who’s tech-savvy enough not to require an administrator or developer and still reach his customer base.
I have recently played around with 2 apps for some local customers here in Sint Maarten that each have unique needs and goals. I was impressed with the tools offered by AppMachine to scan an existing website. It creates a set of artifacts or “portfolio” of content that you can include in the default app or edit out (or adapt to suit your needs). Social media links, YouTube channels, contact information, these things are already crawled into the App for nothing right from the start.
Add a Product block with the top 10 selling items from a store or restaurant, a default delivery fee, include a CheckOut block with PayPal integration, et voila… you have an app that lets customers order your best selling products without a need for a phone call, order form or menu and payment integration means the order is already paid before it even leaves your venue.
It was a pleasure creating the website for the best place on St Maarten to get Buffalo Wings. Talking with Victor gave a lot of energy to help set-up a website where people can find menus, see photos of the dishes, get to know the product line that Buffalo Wings SXM has to offer and find a clear location and opening hours of the restaurant. This is a rare thing on St Maarten and something that more venues should do for their prospective visitors and guests.
Buffalo Wings Restaurant | Bar | Sports
After having established himself as the go-to place for buffalo wings and creating 24 homemade sauces to match any style, flavor or texture you might be in the mood for, Victor is expanding his product line with delicious burgers, wraps, arepas and Venezuelan parilla. But he also wants to let people make their own famous buffalo wings by selling deep frozen, marinated, ready to cook wings and ribs for backyard or poolside birthday BBQs, family gatherings, company cookouts or beach picnics.
The website was set-up on WordPress.com for reliable hosting with high uptimes, automatic WordPress software upgrades, great security features, free SSL certificates with each domain and best-in-class antispam functions to fool contact form spammers.
I integrated Google My Business and Search Console, so that Victor has a good understanding of how people end up on the website or what they searched for to get there. This will help him create better focused social media ads and which promotions were successful and which not.