Marking the first year in operation, BY AMI has certainly had a dream start by any standard! The restaurant was all over the media and Instagram is full of the colorful dishes and InstaWalls that his friend Jeroen van der Wier has made inside the restaurant. You really have to see these 4 meter high paintings yourself to fully appreciate them.
Needless to say Ahmed wanted his website to more closely reflect the image and style of the restaurant, his dishes, drinks and InstaGram account.
So I made him a new website by switching to a new theme that puts his (blog) posts front and center to shamelessly show of his colors at first glance. At the same time, the redesign puts more emphasis on mobile-first paradigm through Google AMP, a high-speed mobile experience that is natively supported in WordPress, because more than half of BY AMI’s visitors find the restaurant by discovery rather than by name. This way, everyone wins.
Finally, showcasing BY AMI’s dinner arrangements and services in a way that lets Google add semantics to the search results, I added Structured Data from schema.org to the site. Now, Google’s search algorithm can intelligently add various data about baby showers, theater arrangements or business offers to present a user with more targeted search results.