How we search for take out food

Google trends
Hoe Nederland zoekt naar takeout food en afhaal maaltijden

Did a little digging in Google Trends for the Dutch habits when searching for takeout food.

Turns out “afhalen” is by far the most used. With takeout and takeaway coming behind. Funny thing was that to-go is more significant than togo. Guess we are grammatically correct rather than convenient.

Putting an Instagram linktree on your own website

Many people struggle to provide visitors on Instagram with quick and easy links to their website. Your viral post says “link in bio” but you’re only allowed a single URL in your Instagram profile. So how do you keep that current every time you want to show your visitors and potential customers your latest cool product/video/white paper and so on?

Linktr.ee is a cloud service that very quickly jumped into this gap and is doing very well. They provide a simple, lean, fast loading, quick way to make a landing page for your visitors where you can maintain a few quick links to either resources elsewhere or deep link into your own website.

But instead of using a third-party service to make a few buttons that link to some URL or deep link into your own site, why not simply create a basic, barebone webpage on your site, strip the bloated designer theme you may have and just offer buttons for those same visitors?

The benefit is that all your traffic lands from your social media profile directly onto your own website, using your own Google Analytics and trackers. You can directly track visits, clicks and referrers as part of your regular website without the need to visit Facebook Insights or Instagram Insights.

With the latest “Gutenberg” block editor by WordPress you can add a few regular buttons just as easy as with page editors such as Elementor or Beaver.

Interested in moving away from those “link in bio” services? Get in touch!

Be careful with sensitive data over Zoom

With everyone suddenly turning to video chat, Zoom has seen an astronomical usage increase. However, several security experts warn that Zoom can tap into the data that you’re talking about and is able to link this data to information from Google, Apple, Facebook and others to turn it into targetable advertising.

Doc Searls, co-author of the influential internet marketing book The Cluetrain Manifesto last century, today warned [cached] Zoom not only has the right to extract data from its users and their meetings, it can work with Google and other ad networks to turn this personal information into targeted ads that follow them across the web.

Source: https://www.theregister.co.uk/

Update: if you’re using Google GSuite, then you may be better off using Hangouts Meet. It’s normally reserved for Enterprise customers but now released to the general public.

There is also a browser plug-in that avoids having to install the client version of Zoom.

Update2: Alternatives for using Zoom that are better at keeping your privacy private.

Update 3: ArsTechnica and Wired have a great write-up

Seaside Nature Park St Maarten has a new website

Complete overhaul of an outdated Drupal website. Tracked down the host (TCOhost in UK) through whois and contacted them. Hosting packaged was paid up for three years, so they assisted me promptly.

Created a new site online in WordPress.com and reorganized the site in accordance to the in-take discussion with the client. Main activities are horse riding tours for cruise ship day tourists, riding lessons for locals, inhabitants and expats and the pet farm for children of all ages.

seaside nature park activities
3 main activities at Seaside Nature Park St Maarten

Main improvement is the streamlining of the order process. All pages are linked to a central booking for where the customer fills out the activity he or she is interested in and the request gets sent to booking office at Seaside Nature Park where it can be followed up.

booking form
Seaside Nature Park central booking form

Should a PayPal for Business be added, this setup can be easily extended to include payments and reservations.

Future improvements are daily or weekly blogging by the staff to showcase their passion for the park and their jobs and improved sales funnel to help guide potential visitors towards their purchase.

https://seasidenaturepark.com/

Planned Overhaul for ENIAC Alumni

The alumni association ENIAC of my (Dutch) Alma Mater, University of Twente, wants to redesign its website and focus on its primary services. Many aspects have changed I first moved the website from flexible but labor-intensive WordPress.org over to a hosted (but somewhat restricted) WordPress.com platform. Facebook has become ubiquitous and mobile (smart)phones make it easier for alumni to stay in touch, check content and sign up for events, update their data in the alumni database and post pictures during events.

While the static content, such as official documents for annual member meetings, statutes and the monthly glossy, are still important to maintain, events, sign-up forms, social media and calendars will likely be the center focus of the new site.

Exact requirements and desires are still being discussed by the board, but here is heads-up. The main complication is how to cater to 3 vastly different groups of alumni: < 30, 30-50, > 50

If you are a member of ENIAC and are reading this, feel free to share your ideas for the new site and give your input to me or the board.

Webmaster Support for St Maarten Nature Foundation

nature foundation st maarten

I’m proud to announce that I will be providing my services to the St Maarten Nature Foundation and their hosted WordPress.org site at Bluehost.com. It has not received maintenance since its reconstruction late 2016 and early 2017, could use some speed optimizations using Google PageSpeed tools and I will train its staff in using WordPress on desktop and mobile to update existing content easily.

Posts are already being done regularly, i.e. the blog, but pages itself have hardly been updated, added or edited.

Finally, I will link all social media channels into WordPress and make sure that updates to the site are also reflected in all the channels available so that publicity is maximized.