With everyone suddenly turning to video chat, Zoom has seen an astronomical usage increase. However, several security experts warn that Zoom can tap into the data that you’re talking about and is able to link this data to information from Google, Apple, Facebook and others to turn it into targetable advertising.
Doc Searls, co-author of the influential internet marketing book The Cluetrain Manifesto last century, today warned [cached] Zoom not only has the right to extract data from its users and their meetings, it can work with Google and other ad networks to turn this personal information into targeted ads that follow them across the web.
Update: if you’re using Google GSuite, then you may be better off using Hangouts Meet. It’s normally reserved for Enterprise customers but now released to the general public.
There is also a browser plug-in that avoids having to install the client version of Zoom.
Update2: Alternatives for using Zoom that are better at keeping your privacy private.
Update 3: ArsTechnica and Wired have a great write-up