Many people struggle to provide visitors on Instagram with quick and easy links to their website. Your viral post says “link in bio” but you’re only allowed a single URL in your Instagram profile. So how do you keep that current every time you want to show your visitors and potential customers your latest cool product/video/white paper and so on?
Linktr.ee is a cloud service that very quickly jumped into this gap and is doing very well. They provide a simple, lean, fast loading, quick way to make a landing page for your visitors where you can maintain a few quick links to either resources elsewhere or deep link into your own website.
But instead of using a third-party service to make a few buttons that link to some URL or deep link into your own site, why not simply create a basic, barebone webpage on your site, strip the bloated designer theme you may have and just offer buttons for those same visitors?
The benefit is that all your traffic lands from your social media profile directly onto your own website, using your own Google Analytics and trackers. You can directly track visits, clicks and referrers as part of your regular website without the need to visit Facebook Insights or Instagram Insights.
With the latest “Gutenberg” block editor by WordPress you can add a few regular buttons just as easy as with page editors such as Elementor or Beaver.
Interested in moving away from those “link in bio” services? Get in touch!
It was a pleasure creating the website for the best place on St Maarten to get Buffalo Wings. Talking with Victor gave a lot of energy to help set-up a website where people can find menus, see photos of the dishes, get to know the product line that Buffalo Wings SXM has to offer and find a clear location and opening hours of the restaurant. This is a rare thing on St Maarten and something that more venues should do for their prospective visitors and guests.
Buffalo Wings Restaurant | Bar | Sports
After having established himself as the go-to place for buffalo wings and creating 24 homemade sauces to match any style, flavor or texture you might be in the mood for, Victor is expanding his product line with delicious burgers, wraps, arepas and Venezuelan parilla. But he also wants to let people make their own famous buffalo wings by selling deep frozen, marinated, ready to cook wings and ribs for backyard or poolside birthday BBQs, family gatherings, company cookouts or beach picnics.
The website was set-up on WordPress.com for reliable hosting with high uptimes, automatic WordPress software upgrades, great security features, free SSL certificates with each domain and best-in-class antispam functions to fool contact form spammers.
I integrated Google My Business and Search Console, so that Victor has a good understanding of how people end up on the website or what they searched for to get there. This will help him create better focused social media ads and which promotions were successful and which not.