data – Christian Peper

Many people struggle to provide visitors on Instagram with quick and easy links to their website. Your viral post says “link in bio” but you’re only allowed a single URL in your Instagram profile. So how do you keep that current every time you want to show your visitors and potential customers your latest cool product/video/white paper and so on?

Linktr.ee is a cloud service that very quickly jumped into this gap and is doing very well. They provide a simple, lean, fast loading, quick way to make a landing page for your visitors where you can maintain a few quick links to either resources elsewhere or deep link into your own website.

But instead of using a third-party service to make a few buttons that link to some URL or deep link into your own site, why not simply create a basic, barebone webpage on your site, strip the bloated designer theme you may have and just offer buttons for those same visitors?

The benefit is that all your traffic lands from your social media profile directly onto your own website, using your own Google Analytics and trackers. You can directly track visits, clicks and referrers as part of your regular website without the need to visit Facebook Insights or Instagram Insights.

With the latest “Gutenberg” block editor by WordPress you can add a few regular buttons just as easy as with page editors such as Elementor or Beaver.

Interested in moving away from those “link in bio” services? Get in touch!

With everyone suddenly turning to video chat, Zoom has seen an astronomical usage increase. However, several security experts warn that Zoom can tap into the data that you’re talking about and is able to link this data to information from Google, Apple, Facebook and others to turn it into targetable advertising.

Doc Searls, co-author of the influential internet marketing book The Cluetrain Manifesto last century, today warned [cached] Zoom not only has the right to extract data from its users and their meetings, it can work with Google and other ad networks to turn this personal information into targeted ads that follow them across the web.

Source: https://www.theregister.co.uk/

Update: if you’re using Google GSuite, then you may be better off using Hangouts Meet. It’s normally reserved for Enterprise customers but now released to the general public.

There is also a browser plug-in that avoids having to install the client version of Zoom.

Update2: Alternatives for using Zoom that are better at keeping your privacy private.

Update 3: ArsTechnica and Wired have a great write-up