Web Traffic Before and During Corona Crisis

I manage a couple of websites on the web and the effect of the crisis around the Corona virus is visually dramatic. For one customer there is a drop in web traffic of 2 orders of magnitude. Where 10K impressions during the last week of Fabuari were normal, now only 100-200 are expected.

People staying home don’t go out to eat, they get groceries and cook at home. People don’t need a coffee house if they can’t walk around or travel. If you can’t go shopping, you don’t need to check the collections of retail stores.

Drop in web traffic due to Corona crisis

As soon as the “curfew” went into effect in the Netherlands, March 17th, traffic slowed to a crawl. While some businesses still see similar traffic to before Corona, a few even more I’m sure, that effect will not be as visual as the drop.

No visitors, means no sales, no sales means no income. So I can fully sympathize with businesses that went into panic mode. Adding additional products, such as vouchers and gift certificates can help create extra income for the time being.

Setting your business on Google My Business to ‘temporarily closed’?

With the crisis around the Corona virus, many businesses are closed either by force or voluntarily. Changing your opening hours on Google My Business (GMB) to notify customers of your changed hours of operation is not only a nice gesture to your following, but also great for your ranking in Google Search because active business entries in Google My Business are favoured over stale ones.

However, with rules and regulations changing over days, keeping up with the changed business hours is a little time consuming. There is also an option to mark your business as “temporarily closed”… Wouldn’t that do the trick too or does it affect your rating on Google negatively?

In light of the Corona crisis, Google has changed the way it interprets these settings and due to these changes it is safe to mark your business as “temporarily closed” if it’s for more than two weeks.

Google adjusts reaction to Google My Business opening hours

Google will not drop you from search results and will not filter your business out just because it is closed. While it used to do this to more accurately reflect the state of businesses, there are so many shops that are closed now, that they changed this behavior and better serve the businesses during this crisis.

Source: searchengineland.com/

Create online gift certificates and online ordering options for free with Google Forms

If you have a business in the food and beverage industry, the Corona crisis puts you in serious danger. The forced closure of all these businesses cuts into your money flow. The local government may have some bail out or subsidy plans but who knows how long that will take?

Asking your loyal customers to buy gift certificates from you is a good way keep a relationship with them while your business remains closed. It provides you with some useful cash flow. And you are assured of guests once you are open again.

Alternatively, or in addition to the certificates, you can offer a limited online menu for guests that they can pick up or you can have delivered. Bit every city offers delivery options, but Corona is causing more delivery options and services to appear because demand is great.

Both services can easily be created in Google Forms using your business GSuite account or your private Google account. The former is better but both will work.

Big benefit is that all customer details remain in your possession and don’t get stored anywhere else. Downside is that you will have to perform a few manual steps yourself to fulfill all the orders.

The fulfillment process is also a good opportunity to put your contract staff to work or to hire a few temp people to help you do it.

Take a look at this sample ordering form for gift certificates that I made for restaurant XYZ. People fill out their name, email address and certificate value. Perhaps add a bank account number so you can send them a payment request. Once payment is received, easily verified using internet banking or notification from your banking app, you can print a certificate, write down value and details and mail it out using the good old postal service!

For online ordering menus, you create a similar form. Add a webpage with the menu and place a link to your order form there. To limit your need to stock up on everything and perhaps enable you to cook everything by yourself or with just one chef, out together a limited “Corona” menu. Include your bestsellers and evergreens. If things work out well, you can add weekly specials.

Again, with an order coming in, send out a payment request to the customer, plan the fulfillment of the orders with the kitchen staff and text the customer that their order is ready for pickup!

Of course, if you already have an e-commerce system and shop, adding vouchers or online ordering can be even simpler. But this is a simple but effective way to add these services for free to your business and website!

Help de horeca is live

Via het nieuwe platform http://www.helpdehoreca.nl kunnen vanaf zaterdag 21 maart 12:00 uur waardebonnen aangeschaft worden door iedereen die de horeca in Nederland een warm hart toedraagt.

Deze waardebonnen helpen de ondernemers aan inkomsten, ook nu ze gesloten zijn of alleen voor afhaal en thuisbezorging operationeel zijn.

Bron: missethoreca.nl

Gratis bestelopties voor afhalen voor lokale horeca in Nederland

Door de Coronacrisis zijn veel horecagelegenheden in Nederland hun afzetmarkt kwijtgeraakt en verliezen ze broodnodige omzet.

Gelukkig zijn er ook veel slimme ondernemers die samenwerken om gezamenlijk een online bestelmogelijkheid te maken waarop mensen – die thuiswerken – toch eens in de zoveel tijd een maaltijd kunnen bestellen en zo de lokale ondernemers deze spannende tijd helpen doorkomen.

takeout window
Raam voor het ophalen van takeout en to-go bestellingen

Voor veel ondernemers is het moeilijk om een online bestelmogelijkheid te creëren op hun website omdat ze hiervoor de kennis niet hebben. De onderstaande diensten zijn gratis te gebruiken tijdens de nationale quarantaine en in enkele uren te realiseren. Daarna hoeft de ondernemer alleen nog maar zijn klanten te informeren via hun gebruikelijke kanalen: Facebook pagina’s, instagram, website, whatsapp of E-mail.

#supportyourlocalsNL

https://www.supportlocals.nl/

Andere lokale producenten werken gezamenlijk aan een heuse box met producten waar ze allemaal aan bijdragen. De box kan door mensen online besteld worden en wordt dan bezorgd. Op die manier zijn de lokale ondernemers in staat hun producten tóch af te zetten en verminderen ze de druk op de supermarkten die onder grote druk staan vanwege de bevoorraadingsproblemen en het hamstergedrag van mensen in de tijd van crisis.

NOW Fonds

Steeds meer horecaondernemers zijn bezig met het opstarten van een bezorgdienst bij hun klanten en het mogelijk maken van het afhalen van maaltijden. Er is echter een direct verband tussen hoeveel omzet u nu nog maakt en de hoogte van de maatregel Noodfonds Overbrugging Werkgelegenheid (NOW), de voormalige uitkering werktijdverkorting.

‘Er zijn dus situaties denkbaar waar bezorgen en/of afhalen u geld gaat kosten in plaats van dat het u geld oplevert’.

Ad Bolleman

Dus het compenseren van omzetverlies door thuis te gaan bezorgen en producten af te leveren bij de mensen, kan er toe leiden dat uw omzetverlies daalt maar daardoor ook de compensatie uit het NOW fonds. Lees meer hierover bij Misset Horeca.