Web Traffic Before and During Corona Crisis

I manage a couple of websites on the web and the effect of the crisis around the Corona virus is visually dramatic. For one customer there is a drop in web traffic of 2 orders of magnitude. Where 10K impressions during the last week of Fabuari were normal, now only 100-200 are expected.

People staying home don’t go out to eat, they get groceries and cook at home. People don’t need a coffee house if they can’t walk around or travel. If you can’t go shopping, you don’t need to check the collections of retail stores.

Drop in web traffic due to Corona crisis

As soon as the “curfew” went into effect in the Netherlands, March 17th, traffic slowed to a crawl. While some businesses still see similar traffic to before Corona, a few even more I’m sure, that effect will not be as visual as the drop.

No visitors, means no sales, no sales means no income. So I can fully sympathize with businesses that went into panic mode. Adding additional products, such as vouchers and gift certificates can help create extra income for the time being.