I manage a couple of websites on the web and the effect of the crisis around the Corona virus is visually dramatic. For one customer there is a drop in web traffic of 2 orders of magnitude. Where 10K impressions during the last week of Fabuari were normal, now only 100-200 are expected.
People staying home don’t go out to eat, they get groceries and cook at home. People don’t need a coffee house if they can’t walk around or travel. If you can’t go shopping, you don’t need to check the collections of retail stores.
As soon as the “curfew” went into effect in the Netherlands, March 17th, traffic slowed to a crawl. While some businesses still see similar traffic to before Corona, a few even more I’m sure, that effect will not be as visual as the drop.
No visitors, means no sales, no sales means no income. So I can fully sympathize with businesses that went into panic mode. Adding additional products, such as vouchers and gift certificates can help create extra income for the time being.
With the crisis around the Corona virus, many businesses are closed either by force or voluntarily. Changing your opening hours on Google My Business (GMB) to notify customers of your changed hours of operation is not only a nice gesture to your following, but also great for your ranking in Google Search because active business entries in Google My Business are favoured over stale ones.
However, with rules and regulations changing over days, keeping up with the changed business hours is a little time consuming. There is also an option to mark your business as “temporarily closed”… Wouldn’t that do the trick too or does it affect your rating on Google negatively?
In light of the Corona crisis, Google has changed the way it interprets these settings and due to these changes it is safe to mark your business as “temporarily closed” if it’s for more than two weeks.
Google will not drop you from search results and will not filter your business out just because it is closed. While it used to do this to more accurately reflect the state of businesses, there are so many shops that are closed now, that they changed this behavior and better serve the businesses during this crisis.
With everyone suddenly turning to video chat, Zoom has seen an astronomical usage increase. However, several security experts warn that Zoom can tap into the data that you’re talking about and is able to link this data to information from Google, Apple, Facebook and others to turn it into targetable advertising.
Doc Searls, co-author of the influential internet marketing book The Cluetrain Manifesto last century, today warned [cached] Zoom not only has the right to extract data from its users and their meetings, it can work with Google and other ad networks to turn this personal information into targeted ads that follow them across the web.
If you have a business in the food and beverage industry, the Corona crisis puts you in serious danger. The forced closure of all these businesses cuts into your money flow. The local government may have some bail out or subsidy plans but who knows how long that will take?
Asking your loyal customers to buy gift certificates from you is a good way keep a relationship with them while your business remains closed. It provides you with some useful cash flow. And you are assured of guests once you are open again.
Alternatively, or in addition to the certificates, you can offer a limited online menu for guests that they can pick up or you can have delivered. Bit every city offers delivery options, but Corona is causing more delivery options and services to appear because demand is great.
Both services can easily be created in Google Forms using your business GSuite account or your private Google account. The former is better but both will work.
Big benefit is that all customer details remain in your possession and don’t get stored anywhere else. Downside is that you will have to perform a few manual steps yourself to fulfill all the orders.
The fulfillment process is also a good opportunity to put your contract staff to work or to hire a few temp people to help you do it.
Take a look at this sample ordering form for gift certificates that I made for restaurant XYZ. People fill out their name, email address and certificate value. Perhaps add a bank account number so you can send them a payment request. Once payment is received, easily verified using internet banking or notification from your banking app, you can print a certificate, write down value and details and mail it out using the good old postal service!
For online ordering menus, you create a similar form. Add a webpage with the menu and place a link to your order form there. To limit your need to stock up on everything and perhaps enable you to cook everything by yourself or with just one chef, out together a limited “Corona” menu. Include your bestsellers and evergreens. If things work out well, you can add weekly specials.
Again, with an order coming in, send out a payment request to the customer, plan the fulfillment of the orders with the kitchen staff and text the customer that their order is ready for pickup!
Of course, if you already have an e-commerce system and shop, adding vouchers or online ordering can be even simpler. But this is a simple but effective way to add these services for free to your business and website!
En als jij zelf nog goede suggesties hebt, geef ze vooral door aan koffietje op facebook! Daar hebben we allemaal wat aan!
PS: Ben je een koffiebrander maar heb je nog geen webshop zodat klanten bij je kunnen bestellen? Neem dan ff contact op! Zelfs met een gratis Google Forms bestelformulier kom je een heel eind en dat is zo gemaakt! Shopify kan ook maar vergt meer tijd, heb je later ook wel weer wat aan.
Door de Coronacrisis zijn veel horecagelegenheden in Nederland hun afzetmarkt kwijtgeraakt en verliezen ze broodnodige omzet.
Gelukkig zijn er ook veel slimme ondernemers die samenwerken om gezamenlijk een online bestelmogelijkheid te maken waarop mensen – die thuiswerken – toch eens in de zoveel tijd een maaltijd kunnen bestellen en zo de lokale ondernemers deze spannende tijd helpen doorkomen.
Voor veel ondernemers is het moeilijk om een online bestelmogelijkheid te creëren op hun website omdat ze hiervoor de kennis niet hebben. De onderstaande diensten zijn gratis te gebruiken tijdens de nationale quarantaine en in enkele uren te realiseren. Daarna hoeft de ondernemer alleen nog maar zijn klanten te informeren via hun gebruikelijke kanalen: Facebook pagina’s, instagram, website, whatsapp of E-mail.
Andere lokale producenten werken gezamenlijk aan een heuse box met producten waar ze allemaal aan bijdragen. De box kan door mensen online besteld worden en wordt dan bezorgd. Op die manier zijn de lokale ondernemers in staat hun producten tóch af te zetten en verminderen ze de druk op de supermarkten die onder grote druk staan vanwege de bevoorraadingsproblemen en het hamstergedrag van mensen in de tijd van crisis.
Steeds meer horecaondernemers zijn bezig met het opstarten van een bezorgdienst bij hun klanten en het mogelijk maken van het afhalen van maaltijden. Er is echter een direct verband tussen hoeveel omzet u nu nog maakt en de hoogte van de maatregel Noodfonds Overbrugging Werkgelegenheid (NOW), de voormalige uitkering werktijdverkorting.
‘Er zijn dus situaties denkbaar waar bezorgen en/of afhalen u geld gaat kosten in plaats van dat het u geld oplevert’.
Dus het compenseren van omzetverlies door thuis te gaan bezorgen en producten af te leveren bij de mensen, kan er toe leiden dat uw omzetverlies daalt maar daardoor ook de compensatie uit het NOW fonds. Lees meer hierover bij Misset Horeca.
Op die manier kunnen lokale producten, al dan niet gezamenlijk, toch hun producten kwijt doordat ze met de scooter tijdelijk hun eigen personeel kunnen inzetten om bestellingen thuis bij de mensen af te leveren.
You’re probably familiar with the problem: you like to quickly post an update or photo to your personal or business Instagram, but then you spend a half copying that post over to all the other Social Media accounts you have. Facebook Pages, Twitter, Tumblr, Reddit, YouTube, LinkedIn, and so on. And last but not least, you really should not forget Google My Business (GMB).
GMB is your business profile on Google Maps and in Search. It’s where Google, if you are up to date and regularly refresh your content, retrieves semantic data about your company. It’s products, services, menus, opening hours, contact information and so on.
Businesses who are active on GMB have shown an increase in organic traffic from Google although how exactly remains a mystery. So it’s a shame that updating all of your channels (website, social, mailing lists) is so much work. Surely there must a tool that can help automate this? After all, they’re all services in the cloud so it should be easy to couple, link and integrate them all into a single dashboard/app where I can create my update with text, photos and/or video? Right?
Wrong. There are plenty of Social Media Scheduling tools out there, such as Hootsuite, Buffer, SocialPilot and so on. Sadly, these services cost money and to really get all their features you have to resort to an expensive albeit all powerful plan. But most of us don’t want to pay $250/month/user for these features, no matter how useful and beneficial to our business.
Check out Social Media Scheduling Tools: The Complete List (2020 Update)
However, if you are willing to sacrifice a little of your time in return for cheaper tools, you can easily tie two or three of these scheduling tools together to automatically update all the Social Media platform of your choice, including Google My Business, for little or no monthly fee. But you have to do it yourself and can’t work together in a team.
free link between WordPress blog and Facebook, Twitter, LinkedIn, Tumblr
Why do I list Tumblr, even though the platform is mostly dead? First of all Automattic has acquired Tumblr and will breath new life into it, I think. Second and most importantly, Tumblr has a fantastic mobile app that lets you create the most media rich posts/updates of all. Text or photo, yes, but audio, GIF or posting video natively that you didn’t record with the app but with your phone’s camera, that where Tumblr’s App really shines. So it’s my go-to app if I want to cross post media rich updates.
Power Up Your Social Media Channels
Now for an example, let’s say you want to use the Instagram app for updating your followers. You want to use Instagram, Facebook (Page) and your WordPress blog. Then…
Marking the first year in operation, BY AMI has certainly had a dream start by any standard! The restaurant was all over the media and Instagram is full of the colorful dishes and InstaWalls that his friend Jeroen van der Wier has made inside the restaurant. You really have to see these 4 meter high paintings yourself to fully appreciate them.
Needless to say Ahmed wanted his website to more closely reflect the image and style of the restaurant, his dishes, drinks and InstaGram account.
So I made him a new website by switching to a new theme that puts his (blog) posts front and center to shamelessly show of his colors at first glance. At the same time, the redesign puts more emphasis on mobile-first paradigm through Google AMP, a high-speed mobile experience that is natively supported in WordPress, because more than half of BY AMI’s visitors find the restaurant by discovery rather than by name. This way, everyone wins.
Finally, showcasing BY AMI’s dinner arrangements and services in a way that lets Google add semantics to the search results, I added Structured Data from schema.org to the site. Now, Google’s search algorithm can intelligently add various data about baby showers, theater arrangements or business offers to present a user with more targeted search results.
If you’re inspired by this project and would like to know how I can help your website, get in touch with me and create your site on WordPress.com. I can jump in later and help you continue it and will finish it in no time!